LONDON, April 27, 2022 /PRNewswire/ — Today, Neutral Digital congratulates Qatar Airways for entering the metaverse with the launch of QVerse, a new virtual reality (VR) experience for visitors to the airline’s website.
digital neutral was selected by Qatar Airways as a development partner for the QVerse based on its industry-leading track record of creating cutting-edge immersive experiences in aerospace. The Qatar Airways and Neutral Digital teams have worked closely together over the past year to make the QVerse vision a reality.
the QVerse is a unique and immersive experience that allows website visitors to virtually visit and navigate the premium check-in area at Hamad International Airport (HIA) and inside the cabin of the company’s aircraft airline, including cabins of different classes. Most notably, the experience features the world’s first MetaHuman cabin crew, “Sama”, demonstrating Qatar Airways’ commitment to innovation and harnessing new technologies to delight customers. MetaHuman Cabin Crew delivers an interactive customer experience through user engagement.
‘Sama’ (whose name is of Arabic origin and translates to ‘sky’) is a high-fidelity digital human brought to life using Epic Games’ Unreal Engine, the world’s most advanced real-time 3D authoring tool used by major game makers, Hollywood production and special effects studios. Neutral Digital also used Epic Games’ MetaHuman Creator, a cloud-based application to create high-fidelity digital humans.
Neutral Digital Managing Director, Iain Brownsaid, “The QVerse demonstrates the value of immersive 3D technology in creating the next generation of customer engagement and marketing experiences. With its track record of pioneering innovation, it is only natural that Qatar Airways leads the way in this area.
About Neutral Digital
digital neutral is a technology company that provides immersive sales and marketing platforms to help businesses in all industries increase sales and marketing ROI. When products and services are difficult to visualize, Neutral Digital’s platforms use the latest 3D interactive technologies to bring the story to life. Brands can showcase the full value of their products with memorable and immersive encounters.
About Qatar Airways
A multi-award-winning airline, Qatar Airways was named “Airline of the Year” by international airline rating organization Skytrax, in addition to winning five additional awards, including World’s Best Business Class, Best world’s best business class airline lounge, world’s best business class airplane seat, world’s best business class inflight catering and world’s best airline Middle East. The airline continues to stand alone at the top of the industry, having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021). The airline’s hub, Hamad International Airport (HIA), was also recently recognized as the “World’s Best Airport 2021”, ranking first in the 2021 Skytrax World Airport Awards.
SOURCE Neutral Digital