Airbus gets creative with new ACJ design studio

Airbus has opened the ACJ TwoTwenty creative studio at its headquarters in Toulouse, France. Attached to the fuselage mock-ups of each Airbus model in Toulouse, the design studio is designed to help buyers finalize the interior layout and material and equipment choices for their new ACJ TwoTwenty.

The development of the creative studio stems from discussions between ACJ team members and clients as well as Comlux Group, which is the exclusive finishing center for the first 15 ACJ Two Twentys. Because there are no fully completed ACJ TwoTwenty demonstrators available yet, according to Chadi Saade, commercial vice president of Airbus Corporate Jets, the company (stand Z43, Static AD_5) needed a way to help customers to visualize the spacious cabin of the aircraft and decide how they want it equipped.

“It’s extremely important,” he said. While the creative studio will always complete the view of the actual aircraft, he added, “It’s a great first step while we wait for the [demonstrator] airplane. This will be an effective tool to finalize the design and selection of options.

Airbus has taken a different approach with the interior design of the ACJ TwoTwenty. Where buyers of other ACJ models can customize their aircraft from a completely bare interior, TwoTwenty buyers start by choosing a configuration for each of the six zones, then select from hundreds of fabric trim options, carpet, wood veneer and plated metal.

The online configurator allows buyers to click on different furniture layouts for each area. When visiting the creative studio, buyers can see what their layout looks like in a life-size projection of the booth on the studio floor. After donning a virtual reality (VR) headset, the customer can not only browse and visualize the layout in 3D, but also see and compare the material choices, integrated into the VR view, as well as the lighting effects. For starters, customers can select one of three optional cabin models or a special Cyril Kongo edition.

With 786 square feet of floor space, the ACJ TwoTwenty offers “twice the space and volume of any competing aircraft”, according to Airbus, while the jet’s external footprint is just slightly larger than its intended purpose. very long range and large cabin. -built business jet competitors.

“It’s two to three times the size of other aircraft for the same acquisition price,” Saade said. “On top of that, it comes with 30% lower operating costs. The experience you can have on board is unique, the space is unique. I really believe it will be a game changer. »

Another feature from the Creative Studio is a mock-up of a cabin section fitted with retractable size comparison items that illustrate the difference between the ACJ TwoTwenty and competitors’ cabins. With the elements retracted, the customer can see how certain mobile demo chairs fit in the cabin, then compare that same seating arrangement and see how it fits in the cabin of the smaller business jet.

“We are extremely proud to open this unique creative studio for our customers,” said Benoit Defforge, President of Airbus Corporate Jets. “It is important to make them feel the space and the ultimate comfort it brings, thanks to the latest technologies that we offer to our customers, an immersive and real-time design experience.”

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